Yossi Kucik - Partner

Founder of Kucik Entrepreneurship, Management and Consulting Ltd. Also serves as chairman of IDI Insurance. Previously held various key positions in the public and private sectors, and over the years he has led complex economical national ventures. His previous roles include: Chairman of Manpower Israel Group, Chairman of the Tel Aviv Metropolitan Mass Transit System, Director General of the Prime Minister’s Office, Director of Wages and Labor Agreements Department at the Ministry of Finance, Deputy Director General at Discount Bank, and Director General of The Ministry of Aliyah and Immigrant Absorption. Yossi Kucik currently serves as a director in IDI Insurance, as chairman of the Board of Governors of the Yitzhak Rabin Center, as chairman of the Board of the Igal Alon House, and as a board member in The Israel Democracy Institute. Kucik holds a master’s degree (MA) in Public Administration, as well as a bachelor's degree (BA) in political science and international relations, both from The Hebrew University of Jerusalem.

Meirav Parsi Zadok - Founder and Manager of the firm

An expert in strategic media and public relations consulting. Integrates extensive experience in media activity in both the public and private sector, with strategic media consulting, branding and public relations. Prior to founding the company she has served as media advisor to former Prime Minister Ehud Barak, was involved in public campaigns, managed general elections campaigns and served as CEO of a media consultancy and lobbying firm. Parsi Zadok holds a bachelor's degree (BA) from Tel Aviv University, and she is a graduate of Koteret school of journalism and communication. She also holds a master’s degree in Business Administration (MBA) from The Recanati Executive MBA Program, Tel Aviv University.

Daphna Triwaks - Founder and Manager of the firm

An expert in media relations & public relations and a veteran in the industry. Integrates long years of experience in media activity for international and local corporations in all sectors of the economy, focusing on positioning organizations, their products and their leaders. Over the years she has gained extensive experience in crisis management on behalf of these corporations, as well as preparing and executing working plans to generate media. Triwaks holds a bachelor's degree (BA) from Tel Aviv University, as well as a Certificate of Mediation (Gome Institute) and a Certificate of Director (Lahav, Tel Aviv University).

Ben Azriel - VP Customers

Media consultant with over 10 years of experience working with public and private entities. His experience in the public sector includes the former role of deputy spokesperson for the Kadima party, as well as strategic and media consulting for Tzipi Livni and Maj. Gen. (ret.) Amos Yadlin. Azriel took part in various public campaigns and served as media manager of three general election campaigns. Azriel is currently responsible for several major accounts, including The Institute for National Security Studies (INSS); Na'amat Women's Movement; Holon Institute of Technology (HIT); The Attorneys Association; The Myers-JDC-Brookdale Institute (MJB); Emerson-Spectronix of Sderot; and more. Azriel headed the Press and PR department of the Israeli Educational Television for five years, taking part in its Digital First rebranding strategy. Along with his expertise in strategic consulting, Azriel is an experienced content editor, speechwriter, and digital manager.

Education: B.A. in Political Science from Bar Ilan University.

Yoav Koren- New Media Advisor

Experts In social media, online marketing and digital content campaigns Since 2012. Yoav founded Jerusalem Municipality’s Social Media And Digital Unit and managed it for two years. In 2015 elections Yoav Joined Yesh Atid’s digital unit and was in charge for managing all social media platform for the party’s candidates and field sections. His last job was as a digital content manager and managed the social media activity for some of the biggest brands in Israel. Yoav has a B.A in economics and communications from the Hebrew University of Jerusalem.

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Harel Pick - Media Advisor

Harel Pick is an account manager responsible for all multi-brand international clients. Harel served at the prestigious 8200 Unit on the IDF, and later held positions in the journalism and television world. Harel’s expertise are journalistic writing and editing, as well as managing Global clients.
Education: B.A student in Political Science and Philosophy in the Hebrew University in Jerusalem

Guy Etgar - Media Advisor

A media consultant experienced in parliamentary work, Guy has served as an advisor to several Members of Knesset (Blue and White and the Zionist Union parties), consulting on multiple primaries and general elections campaigns. In this capacity, he was responsible for writing and revising speeches, managing publications on social and traditional media, drafting bills, and more. Guy specializes in the public and political spheres and has served as a consultant in these areas.

Education: BA in Social Sciences (Sociology and Anthropology) from the Open University. MA in Public Policy from Tel Aviv University.