Yossi Kucik - Partner

Founder of Kucik Entrepreneurship, Management and Consulting Ltd. Also serves as chairman of IDI Insurance. Previously held various key positions in the public and private sectors, and over the years he has led complex economical national ventures. His previous roles include: Chairman of Manpower Israel Group, Chairman of the Tel Aviv Metropolitan Mass Transit System, Director General of the Prime Minister’s Office, Director of Wages and Labor Agreements Department at the Ministry of Finance, Deputy Director General at Discount Bank, and Director General of The Ministry of Aliyah and Immigrant Absorption. Yossi Kucik currently serves as a director in IDI Insurance, as chairman of the Board of Governors of the Yitzhak Rabin Center, as chairman of the Board of the Igal Alon House, and as a board member in The Israel Democracy Institute. Kucik holds a master’s degree (MA) in Public Administration, as well as a bachelor's degree (BA) in political science and international relations, both from The Hebrew University of Jerusalem.

Meirav Parsi Zadok - Founder and Manager of the firm

An expert in strategic media and public relations consulting. Integrates extensive experience in media activity in both the public and private sector, with strategic media consulting, branding and public relations. Prior to founding the company she has served as media advisor to former Prime Minister Ehud Barak, was involved in public campaigns, managed general elections campaigns and served as CEO of a media consultancy and lobbying firm. Parsi Zadok holds a bachelor's degree (BA) from Tel Aviv University, and she is a graduate of Koteret school of journalism and communication. She also holds a master’s degree in Business Administration (MBA) from The Recanati Executive MBA Program, Tel Aviv University.

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Daphna Triwaks - Founder and Manager of the firm

An expert in media relations & public relations and a veteran in the industry. Integrates long years of experience in media activity for international and local corporations in all sectors of the economy, focusing on positioning organizations, their products and their leaders. Over the years she has gained extensive experience in crisis management on behalf of these corporations, as well as preparing and executing working plans to generate media. Triwaks holds a bachelor's degree (BA) from Tel Aviv University, as well as a Certificate of Mediation (Gome Institute) and a Certificate of Director (Lahav, Tel Aviv University).

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Ben Azriel - Partner

Media consultant with over 10 years of experience working with public and private entities. His experience in the public sector includes the former role of deputy spokesperson for the Kadima party, as well as strategic and media consulting for Tzipi Livni and Maj. Gen. (ret.) Amos Yadlin. Azriel took part in various public campaigns and served as media manager of three general election campaigns. Azriel is currently responsible for several major accounts, including The Institute for National Security Studies (INSS); Na'amat Women's Movement; Holon Institute of Technology (HIT); The Attorneys Association; The Myers-JDC-Brookdale Institute (MJB); Emerson-Spectronix of Sderot; and more. Azriel headed the Press and PR department of the Israeli Educational Television for five years, taking part in its Digital First rebranding strategy. Along with his expertise in strategic consulting, Azriel is an experienced content editor, speechwriter, and digital manager.

Education: B.A. in Political Science from Bar Ilan University.

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Sharon Lichter - Media Consultant

A media consultant with experience in political spokesmanship and in working with the public sector. She served as the spokesperson for special projects of the Minister of Social Equality, Meirav Cohen, and as the spokesperson in Cohen’s election campaign to the 24th Knesset. In her army service she served in the IDF Spokesperson Initiative Integration Unit for the Israeli media. As a participant in a pre-military preparatory program she already volunteered in the media field in the Movement for Public Journalism.

Her experience includes integration of media plans, conducting comprehensive investigations and formulating responses to parliamentary questions, as well as management of new-media programs.